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Cable TV Advertising · Pan-India

Put your brand on the screens India watches

Reach millions of households across India with targeted Cable TV advertising — pan-India scale with the precision of geo and micro-targeting, at a fraction of national broadcast cost.

PAN India Reach

All-India accessibility across cable networks — from metros to tier-2 and tier-3 markets.

Micro Targeting

Zero in on the exact segments that matter — by channel, programming and audience profile.

Geo Targeting

Regional and geographical targeting and activation, right down to specific cities and zones.

Why It Still Works · 2026

Why Cable TV Advertising Still Works in 2026

Streaming grabbed the headlines — but cable TV still lives in the living rooms of India and Bharat. In 2026 it remains one of the most cost-efficient ways to reach real households at scale, with the trust of the big screen and the precision of geo and micro-targeting.

100M+Households reached
300+Cities covered
400+MSOs & cable operators
120 minFCT per day, per month
01

Mass Household Reach

Cable still reaches viewers streaming misses — from metros to tier-2, tier-3 and rural Bharat, on the biggest screen in the home.

02

Trust & Credibility

A brand on TV signals scale and legitimacy. The full-screen, lean-back format earns attention that scroll-past feeds rarely do.

03

Precise Geo-Targeting

Run down to the cable system — state, city or MSO — so your spend lands only in the markets that matter to your brand.

04

Cost-Efficient CPMs

Local cable delivers targeted, television-grade reach at a fraction of national broadcast cost — ideal for regional and growing brands.

05

Amplifies Your Digital Mix

TV drives the search, social and store-visit lift your digital campaigns capture — the two channels compound, they don't compete.

06

Full-Screen Attention

No ad-blockers, no skip button. From full-screen spots to STB placements, your message owns the screen at the right moment.

Ad Formats · Cable & STB

Cable TV Ad Formats We Deliver

From full-screen takeovers to set-top-box placements — pick the format that puts your brand exactly where India is watching.

Most Popular

Full Screen Ads

Your commercial takes over the entire screen for full, undivided viewer attention.

L-Band

An L-shaped ad frame around the live programme — seen constantly without interrupting the show.

Aston Band

A horizontal strip across the lower screen for crisp, always-on brand messaging.

Logo Freezing

A persistent brand logo pinned in the corner throughout the programming.

Programme Sponsorship & Powered By

Own a show with "Powered By" branding that ties your brand to premium content.

Bootup Screen

Be the first thing viewers see — your ad on the set-top box start-up screen.

Menu Bar

Branded placement inside the STB menu, seen every time viewers navigate.

Channel Bar

Your ad appears on the channel-info bar during every channel change.

Volume Bar

Contextual branding on the volume overlay each time viewers adjust the sound.

InfiniteMedia — Your Premier Partner for Spot Delivery

Package and Offerings for Cable

Unmatched National Network Coverage:

  • Over 100 Million Households Reached
  • Coverage in Over 300 Cities
  • Exclusive and Near Exclusive Tie-Ups with Over 400 MSOs and Cable Operators
  • Highly Compliant and Reviewable Services
  • 120 Minutes of FCT per Day, Per Month of Available Space

Delivery Options

  • Geography Centric - State/City/MSO Wise
  • Language Centric
  • Viewership Bloc Wise
  • Simultaneous Multi Bloc Releases
  • Pan India Releases (HSM + Non HSM + Regional)
Areas of Expertise

Industry-Based Solutions

From local spots to premium networks, we place your brand on the channels your customers actually watch — tailored, market by market, to your industry.

01Automotive
02Real Estate
03Retail & E-commerce
04Healthcare
05Restaurants & QSR
06Legal Services
07Home Services
08Finance & Insurance
09Entertainment & Events
Compare

Local Cable Network vs National Channels

Same television reach — sharper control. See why targeted local cable outperforms blanket national buys for most brands.

Recommended

Local Cable Network

National Channels

Targetability
Local CableRun ads geographically down to the cable system — even two or more segments at once.
NationalCan only run an ad nationally / across an entire region.
Scheduling Flexibility
Local CableChoose multiple networks and programmes based on your target viewers.
NationalCommit to whatever audience the network delivers.
Ease in Buying
Local CableVery easy — one phone call, one RO, one invoice.
NationalNegotiate with each channel individually.
Reach
Local CableBuilds reach only in the markets that matter to your brand.
NationalBuilds reach across the entire national cable / DTH universe.
Interactive TV Opportunities
Local CableCustom-built by Infinite Interactive for deep brand experiences.
NationalNot available.
Promotional Capabilities
Local CableEasy to build local market campaigns.
NationalOnly national campaigns are possible.
Efficiency
Local CableEfficient, tightly targeted CPMs.
NationalEfficient CPMs.

Brands We've Worked With

Trusted by 100+ leading brands across India

From homegrown startups to enterprise giants — we craft campaigns that move the needle.

TV Advertising FAQ

Frequently Asked Questions

Everything you need to know. Can't find what you're looking for? Reach out — we're happy to help.

Ask Us Anything

A cable TV advertising agency offers cost-effective advertising slots on cable TV channels and set-top boxes, along with performance analysis to optimize your brand's visibility and impact.

Cable TV offers targeted audience reach, allowing businesses to focus on specific demographics and geographic locations. It's a cost-effective medium for reaching viewers who are more engaged with long-form content.

The cost depends on factors such as the channel, time slot, duration, and geographic reach. Local ads are generally more affordable than national campaigns. Contact our team for a tailored quote based on your needs.

Yes, one of the key advantages of cable TV advertising is its ability to target specific geographic regions. This makes it an ideal option for businesses looking to reach local audiences effectively.

We offer advertising space on cable TV channels, with the type of advertisement determining the most suitable channels and time slots for placement. If you already have a ready-to-air ad, we can assist in placing it in the optimal slots.

Getting started involves a consultation to understand your objectives, target audience, and budget. We then develop a strategy and handle placement and monitoring for the campaign.

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