Muthoot Finance
A six-week digital buy for India's largest gold loan brand, run on ShareChat, Moj and MX Player.
- Client
- Muthoot Finance
- Discipline
- Digital Campaign
- Sector
- Finance
- Year
- 2025
Campaign/Digital Campaign/2025
A brand nobody in India needs introduced, which makes reach the wrong thing to buy on its own. The plan was placed where the audience already watches in their own language, and held to what it said it would spend.
A six-week campaign for Muthoot Finance, live from 10 March to 20 April 2025 across three platforms: ShareChat, Moj and MX Player.
The split was weighted rather than even. ShareChat took the largest share of the budget at ₹2,56,502, Moj ₹1,53,902 and MX Player ₹1,02,590 — ₹5,12,994 in total, and every rupee of it planned was a rupee spent. Neither an underspend to hand back nor an overrun to explain.
Delivery came in ahead of plan on all three. ShareChat booked 32,06,280 and returned 35,20,849; Moj booked 19,23,780 and returned 21,16,822; MX Player booked 12,82,374 and returned 15,15,218. Against 64,12,434 planned, the campaign delivered 71,52,889 — roughly 11% over, at no additional cost.
- 01Media Planning
- 02ShareChat, Moj & MX Player Buys
- 03Budget Allocation
- 04Creative Adaptation
- 05Campaign Management
- 06Delivery Reconciliation
