Nakshi

Nakshi takes its name from nakshi work — the fine detailing on traditional Indian metal and textile craft — and the identity is built to be handled rather than looked at.

The monogram is drawn as a single continuous loop so it can be foiled at any size without the counters filling in, and it is paired with a trellis repeat taken from the same curve. The retail bag is the primary application: deep plum board, tone-on-tone repeat across the body, a denser band at the base, and satin handles rather than cord — the detail that tells a customer what tier they are in before they have opened anything.